For the lead female role, Selvaraghavan initially considered Genelia D'Souza and auditioned Mumbai model Mamata, who was to work with Dhanush in Sibi Chakravarthy's shelved film Raghava, before selecting Sonia Agarwal due to her Punjabi origin. Selva cast Ravikrishna, son of producer Rathnam after a successful screen test. He based several of the scenes on real-life happenings with his friends, revealing that the film was '75% biographical' and the lead character was an 'average guy' like himself, who 'no one would make a film on'. He revealed that the film's inspiration came from his college days when he had been fascinated with a Punjabi girl during his education in KK Nagar. It was also remade in Odia as Balunga Toka and in Kannada as Gilli and being remade in Hindi as Malaal.ħG Rainbow Colony was the second venture of Selvaraghavan as a director. Later it was remade in Bengali language as Prem Amar which too was very successful. Moreover, Ravi Krishna received the Filmfare Best Male Debut (South) for his acting performance, whilst Yuvan Shankar Raja was awarded the Filmfare Best Music Director Award for his highly praised musical score. The film, released on 15 October 2004, met with critical acclaim and was a mega-hit upon release. The film was simultaneously shot in Tamil and Telugu languages, with the latter titled as 7/G Brundavan Colony with Chandra Mohan playing Ravi Krishna's father, all dialogues are spoken in Telugu and the backdrop being changed as Hyderabad instead of Chennai. 7G Rainbow Colony is a 2004 Tamil romantic drama film written and directed by Selvaraghavan, starring Ravi Krishna, who debuted in this film, and Sonia Agarwal in lead roles, with music scored by Yuvan Shankar Raja and cinematography handled by Arvind Krishna.
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